Persona — Privacy Policy

This Privacy Policy explains how Persona by Aadya AI ("Company", "we", "us", or "our") collects, uses, and protects information when you use our website and services at persona.aadyai.in (the "Service").

By accessing or using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information we collect

We may collect the following categories of information when you use the Service:

Account information

Name, email address, and any other details you provide when creating an account or contacting support.

Usage and interaction data

Text messages you send to your personas, voice data you choose to send for voice chat, settings, persona configurations, and memory preferences.

Payment and transaction data

Limited billing information related to purchase of credit packs (e.g., transaction IDs, pack type, amount, dates). Payments are typically processed by third‑party payment providers; card details are not stored on our servers.

Technical data

IP address, device information, browser type, operating system, and basic log data. Cookies or similar technologies to maintain sessions and improve the Service.

2. How we use your information

We use the collected information to:

• Provide and operate the Service, including text and voice chat, custom personas, and memory features.

• Maintain "deep memory" of your preferences and past conversations where you have enabled memory.

• Process payments and manage credit balances and subscriptions.

• Improve and personalize your experience, including persona behavior and recommendations.

• Ensure security, prevent abuse, and enforce our Terms & Conditions.

• Comply with legal obligations and respond to lawful requests.

3. AI conversations and memory

Your conversations with your personas may be stored so that the AI can remember context, preferences, and important details over time.

• You control what your persona remembers and can manage or delete stored memories within the Service where such controls are available.

• You may request deletion or export of your data, subject to applicable law and technical limitations.

4. Legal bases (where applicable)

Where laws such as GDPR apply, we process personal data on the following legal bases:

• Performance of a contract (to provide the Service you requested).

• Legitimate interests (to secure and improve the Service).

• Consent (for certain analytics, marketing, or optional features where required).

• Legal obligations (to comply with applicable laws and regulations).

5. How we share your information

We do not sell your personal data.

We may share information with:

Service providers and subprocessors

Cloud hosting, AI infrastructure, analytics, payment processors, and customer support tools, limited to what is necessary to provide the Service.

Legal and safety reasons

When required by law, regulation, legal process, or to protect rights, safety, or property of users or others.

Business transfers

In connection with a merger, acquisition, or sale of assets, in which case you will be notified of any changes to this Privacy Policy where required by law.

6. Data security

We use technical and organizational measures designed to protect your information, including:

• End‑to‑end encryption for conversations where implemented.

• Access controls and logging on our systems.

• Regular monitoring of infrastructure and uptime targets (e.g., high availability).

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data retention

We retain personal data only for as long as necessary to:

• Provide the Service and maintain your account.

• Fulfill the purposes described in this Privacy Policy.

• Comply with legal, accounting, or reporting requirements.

You may request deletion of your account or certain data; some information may be retained for legal or security reasons.

8. Your rights

Depending on your jurisdiction, you may have rights to:

• Access, correct, or update your personal data.

• Request deletion of your data.

• Object to or restrict certain processing.

• Withdraw consent where processing is based on consent.

• Request data portability (a copy of your data in a usable format).

You can exercise these rights by contacting us using the contact information below. We may need to verify your identity before responding.

9. Children's privacy

The Service is not intended for children under 13 (or a higher age where required by local law), and we do not knowingly collect personal data from children below this age.

If you believe a child has provided us with personal data, contact us and we will take appropriate steps to delete such data as required by law.

10. International transfers

Your information may be processed and stored in servers located in different countries.

Where required, appropriate safeguards are used for cross‑border data transfers, such as standard contractual clauses or equivalent mechanisms.

11. Third‑party services

The Service may include links or integrations with third‑party websites, tools, or services.

This Privacy Policy does not apply to third‑party services, and their privacy practices are governed by their own policies.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated "Last updated" date, and, where required, you may be notified through the Service or by email.

13. Contact us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: support@aadyai.in

Address: Aadyai.in, Shailashree Vihar, Patia, Bhubaneswar

Last updated: December 29, 2025